Nowadays, internet surfers are very smart and they know when a website design is good or poor. Therefore, it is advisable that the image of the website to be a professional one realized by a graphic designer, who knows exactly what should or should not contain the design of your website.
It is vital that you be aware of the purpose of your site and of the fact that your website will be accessed not only through PCs and through laptops but also from various browsers or devices, mobile phones which people use in every minute. There are some aspect you will have to look at to assess whether your webdesign will yield to greater sales. They include:
1. Appearance and User Experience
Develop a critical eye and then analyze your website from the user’s perspective. No doubt we all love our belongings, but you never know the others love the same. Moreover, be very specific about your industry audience requirements. If you want to give a good user experience, design a website that meets their needs and truly makes them explore further.
2. Be Innovative, But Stick to the Established Practices
Being innovative is great only if you don’t choke usability in the process. Make your website stand out by doing something other than the conventional, but don’t forget to keep your roots aligned with the established policies within the industry, or you may hold the risk of losing reliability and user trust in overdoing the innovative aspect.
3. In The Online World, “Simplicity Is the Best Policy”
Having a good design certainly doesn’t mean you have to be loud, colorful and cluttered. Website simplicity is highly important if you want your visitors to interact with you and not become lost while finding their desired item through the unnecessary designing elements.
4. Make Things Easy To Find, How?
ALWAYS give your users a search box to find what they’re looking for. Online users are in haste, and they indeed have no time to sit and explore your website in detail like your mom would. So better give them a shortcut and cut out their misery of going through every link to reach the wanted one. You can also improve your website’s search-ability by organizing your entire site’s information in a clear structure.
5. Use Appropriate Link Descriptions
Anchor linking, by inserting more descriptive text within the link text is a good practice. Also, adding link titles and alt attributes within each link can be effective to gain user interest and access.
6. Is Your Web Content Readable?
In order to make the words on your site appear readable and interesting for the visitor, try reviving it up a bit. It’s not necessary to insert long text paragraphs to prove your products or services, but simply organizing the already existing content by using short paragraphs and the bulleted list may want a reader to scan the information easily.
7. Using Breadcrumbs
Are you familiar with the “Hackle and Jackle” story where breadcrumbs were used to track their way back home? Imply the same technique on your website for the visitors so they can easily know what their location is on your website and how can they trace their way back.
8. How to Get In Touch With You?
Suppose you’re fortunate enough for a visitor to like your products or services, what next? The visitor will instantly look out for your contact information. Make this info easily accessible on your website and all the other web pages, and don’t forget to build an about us and contact us page for the interested prospects.
Without getting into much detail about font importance, here are the three things to remember regarding your website fonts:
Font size: Must not be less than 10 points as the smaller font is difficult to read.
Font face: Verdana, specifically built for web use must be used. Also, avoid using many fonts and stick to two at the most.
Font scalability: Instead of using fixed width fonts, permit users to adjust the font size by making it scalable.
9. Be Calm with Using Colors
The online world is different than the offline world. You may feel attracted towards loud and funky colors, but you’d hate websites with such eye-hurting colors. Therefore, be careful when selecting contrasting colors for your website and give your website color a mild and harmonized look. To ensure easy web scanning, dark text on a light background is preferred.
Graphics should be considered something more than just eye-candy. Each graphic you use must enhance user experience rather than being distracting and irritating.
Call for Action!
Your website may contain elements requiring action from the visitor. Such elements such as linked text or image should be made obvious than the rest of the non-linked stuff by changing its color or making it bold – however method you prefer. Standard link formatting (blue and underlined) should be used for textual links and should change in color when it has been visited. The rest of the text should be in one same color.
What about White Space?
What about it? White space is the most important user-friendly aspect you can add to your website. Adding considerable white space will relieve the crammed affect from a website, making the information more visible and easy to understand.
A good Web Design can help the profit level of your business to grow rapidly. The graphic designers study your business requirements, and only after that, they design the graphic design portfolio that can grow your profits. If you want to get the best graphics for your website, it is advisable to hire a professional graphic design company.